Domestic box office revenue for September 2022 sank to a projected $328.7 million which is the worst showing for the month in 25 years. The last time Hollywood box office revenue was that low, not counting the pandemic in 2020, was in September of 1996.
Hollywood had a great summer thanks to Tom Cruise’s non-woke Top Gun: Maverick which brought in $1.47 billion worldwide. “It’s the drought after the feast,” said box office analyst Paul Dergarbedian.
“The good news is that September 2022 marks more of an anomaly than a trend, with September 2023 boasting The Equalizer 3, The Nun 2, and of course in 2024 the next blockbuster installment of Deadpool.”
September 2017 had $702.9 million in revenue. 2018 had $670.8 million. 2019 had $698.2 million.
According to The Wrap:
“With just $275 million grossed in North America to date, this will be the first September since 1997 with a monthly total of less than $350 million.
“To date, the running total for September 2022 is 20% behind last year’s pace and 52% behind the pace set this month in 2019.”
According to The Hollywood Reporter:
“That’s not to say that September 2022 has been bereft of notable titles.
“The difference is that they haven’t transformed into crossover hits.
“The female Black-led The Woman King is the month’s top earner as of Sept. 29 with a domestic total of nearly $40 million, while Don’t Worry Darling has earned $24.4 million in it first five or so days in release.
But you can’t mention a media bomb unless you mention the man who redefined the term, Chris Wallace.
Fresh off crashing and burning in the biggest media debacle in history, CNN Plus, Wallace’s new show bombed on the main network too.
Wallace’s debut attracted only 401,000 total viewers.
And only 44,000 viewers in the key advertiser-coveted 18-54 demo.
To add to Wallace’s pain, the program was down double digits in every category from 2022.
While Trey Gowdy had over a million viewers on Fox News crushing Wallace in a head-to-head matchup.
According to Radaronline:
“The debut of Who’s Talking to Chris Wallace scored a paltry 44,000 viewers in the all-important ratings category, RadarOnline.com has learned.
“The legendary broadcaster’s new show on CNN premiered on Sunday and was only able to deliver 401,000 viewers in the 7 PM/ET hour.
“Wallace pulled in only 43,800 in the 25-54 age demo. To make matters worse, the program was down double digits across every category versus the 2022 average”